FOR GYMS & FITNESS STUDIOS
Add Reformer Pilates to your gym. No specialized trainers needed.
Offer the hottest trend in fitness to your members — streamed on tablets, guided by certified trainers on screen. Premium membership upsell without hiring anyone.
Book a demo
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REVENUE POTENTIAL
See the revenue potential of adding Reformer Pilates to your gym.
Premium memberships, session revenue, retention lift — all without hiring specialized trainers.
Calculate your additional Revenue
WHAT IS CALLA REF
Digital Reformer Pilates trainers for your gym.
Calla REF is a streaming platform with hundreds of professionally produced Reformer classes. Tablets in your gym's Reformer zone. Members pick a session, press play, and train — no certified Pilates trainer required.
"Full Body Flow" with Hannah · 45 min · Intermediate
100+
guided sessions
15+
certified international trainers
24/7
available for guests
5–60 min
session lengths for any schedule
WHAT YOUR GYM GAINS
New revenue. Higher retention. The hottest trend — without the hiring headache.
Premium membership tier
Create a "Reformer access" upgrade. Members pay more — zero extra staff.
Higher ARPU through membership upsell
Reduce churn with variety
Members leave when it gets boring. Reformer Pilates adds a new dimension.
Lower churn, higher lifetime value
Attract a new audience
Reformer Pilates appeals to demographics gyms often miss — especially women 25-55.
Expand your addressable market
MARKET DATA
Reformer Pilates is the fastest-growing trend in fitness. Your members already want it.
172%
growth in Reformer Pilates demand since 2020
73%
of gym members say they'd try Reformer Pilates if available
2.4x
higher retention at gyms offering diverse formats
EQUIPMENT
Need Reformers? Here's our recommendation.
Calla REF works with any Reformer brand. Whether you already have equipment or you're starting fresh — our platform runs on any standard Reformer.
Looking for a recommendation? We trust Bodyfit Shop — our preferred equipment partner for commercial-grade Reformers. Delivery and setup across Europe.
Each Reformer needs a tablet (iPad or Android, 10"+). Use your own or we'll recommend affordable options. We also provide tablet stands that mount onto any Reformer.
Shop Reformers at Bodyfit →
HOW IT WORKS
From first call to members on Reformers — we make it easy.
01
Discovery call
We learn about your studio and goals. 15 min.
02
Branding setup
White-label? We apply your studio branding.
03
Login & go live
Credentials delivered. Install on tablets.
04
Ongoing support
Reports, performance data, and direct support.
05
Growing library
New classes added continuously.
FAQ
Questions from gym owners
Book a 15-minute demo to see Calla REF running in a gym like yours — or request a custom quote and we'll get back to you within 24 hours.