FOR HOTELS & HOSPITALITY
Give your guests a wellness experience they won't find anywhere else
On-demand Reformer Pilates sessions in your hotel's fitness space — guided by world-class trainers on screen. No fitness staff required. Available 24/7.
IMPACT CALCULATOR
More bookings. Happier guests. A true USP.
See how Reformer Pilates can boost rebookings, guest satisfaction, and set your property apart.
Takes less than 60 seconds · Runs in your browser
WHAT IS CALLA REF
A digital wellness amenity for your hotel.
Calla REF is a streaming platform with hundreds of professionally produced Reformer Pilates classes. It runs on tablets in your fitness space. Guests select a session, press play, and train independently — guided by certified international trainers on screen. No fitness staff needed.
"Full Body Flow" with Hannah · 45 min · Intermediate
100+
guided sessions
15+
certified international trainers
24/7
available for guests
5–60 min
session lengths for any schedule
MARKET DATA
Wellness is the fastest-growing segment in hospitality.
WHAT YOUR HOTEL GAINS
Differentiate your guest experience.
Generate new revenue.
Zero staffing overhead.
A wellness amenity guests remember
Reformer Pilates is premium, aspirational, and highly shareable. It's the kind of amenity guests talk about — and come back for.
Differentiation that drives reviews and rebookings
New revenue from day one
Charge per session, offer as a premium room package, or include in spa bundles. Flexible monetization, immediate returns.
Revenue stream with zero variable cost per session
No fitness staff required
Sessions are fully guided on screen. No trainers to hire, schedule, or manage. Your existing team can handle the space.
Premium offering without operational complexity
Available 24/7 — on guest time
Early risers, jet-lagged travelers, evening wind-downs. Guests train when it suits them — not when staff is available.
Wellness that fits every guest's schedule
Consistent quality across properties
Every location, every session, same world-class content. No variance between trainers or locations.
Brand-standard wellness across your portfolio
Attract the wellness traveler
Wellness tourism is booming. Properties with unique fitness offerings rank higher on booking platforms and attract a growing segment.
Tap into the fastest-growing travel trend
GETTING STARTED
From first conversation to guest-ready
— we handle everything.
Your team focuses on hospitality. We take care of the wellness tech.
01
Discovery call
We learn about your studio and goals. 15 min.
02
Branding setup
White-label? We apply your studio branding.
03
Login & go live
Credentials delivered. Install on tablets.
04
Ongoing support
Reports, performance data, and direct support.
05
Growing library
New classes added continuously.
STARTING FROM
€299
per month
Tailored to your property — number of Reformers, whitelabel, integrations.
A premium amenity that pays for itself with a handful of guest sessions per month.
Book a demo
FAQ
Questions from hotel managers
Book a 15-minute demo to see Calla REF in your property's context — or request a custom quote and we'll get back to you within 24 hours.